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ABOUT THE DFDC

VISION

To integrate digital fashion into the traditional fashion ecosystem by aligning incentives of brands, platforms, and users through strategic partnerships and global IRL+URL activations.

MISSION

To drive digital transformation in the world of fashion, helping brands connect their physical products and consumers with their digital ecosystems.

OBJECTIVES

Create resources, standards, and opportunities for brands and designers alike to integrate digital ecosystems with their physical collections.

Create and facilitate open-source incentive mechanisms to drive users through cross-context game loops between social, game, and e-commerce touchpoints

 

Provide funding and brand opportunities, infrastructure, and a variety of IRL and URL platforms to showcase the best of digital and connected fashion.

SUPPORTED BY THE INDUSTRY'S MOST TRUSTED PARTNERS

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ANNOUNCING THE FULL LIST OF PARTNERS SOON. 

YOU ARE EARLY.

REGISTER NOW

(YOU WILL BE REWARDED)

PRESENTED ACROSS THE INDUSTRY'S LEADING PLATFORMS

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